In light of the foregoing, it is the intent and purpose of this Article
XVII to regulate signs throughout the Borough so as to balance the interests in conveying information through the use of signs with the interest of the Borough in protecting its Victorian history and the natural aesthetic differences between commercial areas and residential areas. Within the commercial areas, the Borough of Fanwood, consistent with its Master Plan, seeks to regulate signs so as to promote a "village" atmosphere as opposed to an unsightly "strip commercial" type of development and encourage inviting, pedestrian oriented retail shopping. It is also recognized that in some instances signs can cause traffic safety concerns and the following regulations are also intended, in part, to help alleviate those concerns.